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「これ廃れたな」ってもの挙げてけwww

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An online thread has popped up for people to chat about trends that have completely disappeared! Everyone's getting nostalgic over things like MD players, PHS phones, and pagers, exclaiming, "Oh, I remember those!"

It's a fun gathering where people recall old memories, ponder why these items faded, and share endless "throwback" moments.

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Galapagos Syndrome

This refers to a phenomenon where products or services developed uniquely for the Japanese market become isolated from international standards and global trends, ultimately leading to their decline. The unique characteristics of the Japanese market (e.g., demand for high quality, multi-functionality, unique business practices) can sometimes cause products to lose international competitiveness. For example, Japan's traditional mobile phones, 'ガラケー' (Galapagos phones), featured world-leading multi-functions like high-resolution cameras, mobile payment (Osaifu-Keitai), and one-segment TV. However, with the advent of smartphones (iPhone, Android), they failed to adapt to global standards like touch panel operation and open app platforms, rapidly losing market share. Similarly, certain file formats, distribution services, and social media platforms, after developing too uniquely within Japan, have seen themselves replaced by global platforms. Many of the 'obsolete items' discussed in this article likely include cases where unique Japanese standards or services lacked international compatibility or versatility and consequently disappeared from the market. It's a typical example where unique evolution, ironically, became a factor in decline due to missing the global trend of expanding consumer convenience and choices.

Product Life Cycle

This refers to the concept that a product or service goes through a series of stages—introduction, growth, maturity, and decline—after being launched into the market. It is widely used in marketing and economics and is crucial for understanding a product's 'lifespan' and developing strategies for each stage. During the introduction phase, a product gains attention with new technology or features; in the growth phase, it expands market share. The maturity phase sees market saturation and intensified competition, and finally, in the decline phase, demand decreases, and the product either disappears from the market or survives in a niche segment. For instance, the MD (MiniDisc), which once gained popularity as an intermediate format between CDs and cassette tapes, eventually reached its decline phase as its role as a recording and playback medium ended due to the emergence of MP3 players and the rise of streaming services with smartphone penetration. Many of the 'obsolete items' mentioned in this article can be categorized into this product life cycle's decline phase. Technological innovation, the emergence of competing products, changes in consumer needs, and shifts in the social environment are key factors accelerating this cycle. Companies constantly aim for sustained growth by developing new products and services, thereby creating new life cycles.

Disruptive Innovation

This refers to an innovation that fundamentally overturns existing markets and industry structures, establishing new value standards. A concept proposed by Professor Clayton Christensen, it doesn't necessarily originate from high-performance, expensive products. Instead, it often arises when low-cost, simple products or services succeed in untapped markets overlooked by established major companies, eventually impacting the mainstream market. Examples include DVDs replacing expensive VCRs, tablet devices starting to replace high-function PCs, and personal content creation on blogs and social media replacing articles by expensive specialists. Traditional companies, often focused on meeting the demands of existing customers, tend to overlook the threat of disruptive technologies. Many of the 'obsolete items' mentioned in this article can be interpreted as having reached the end of their role because disruptive innovation fundamentally changed existing markets and customer needs. The smartphone, which integrated traditional mobile phones, digital cameras, music players, and GPS functions to become more than just a communication tool, is a prime example of this.

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