【画像】ぎょうざの満州の入社式ｗｗｗｗｗｗｗｗｗｗｗ
Gyōza no Manshu's unique entrance ceremony went massively viral online, sparking curiosity and laughter. Its surprisingly delightful content earned widespread praise as a "white company" that fosters strong employee loyalty. This distinctive, surprise-packed event once again set social media abuzz.
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Gyōza no Manshu
"Gyōza no Manshu" is a popular Chinese restaurant chain with its roots in Saitama Prefecture and a wide presence across the Kanto region. Particularly known for its gyōza (dumplings) under the catchy slogan "30% More Delicious!!", it has garnered a large fan base over many years due to its affordable prices and high quality. Founded by Yutaka Taniguchi, who started as a butcher shop before transitioning to a Chinese restaurant, the company has fostered a community-focused management style and a corporate culture that values employees like family.
The reason this company's entrance ceremony attracts attention is largely due to its unique corporate culture and its reputation as a "hidden white company." While the general perception is that the food service industry often has demanding working conditions, Gyōza no Manshu actively strives to provide high wages, comprehensive benefits, and a comfortable working environment. For instance, in 2023, the starting salary for full-time employees was set at approximately 240,000 yen, maintaining a high standard within the industry. This "employee-first" approach is believed to lead not just to a formal entrance ceremony, but to playful and warm events where new employees can truly feel the joy of becoming part of the company. As a result, the entrance ceremony gains media and social media attention, creating a positive cycle that further enhances the company's appeal. It has now grown to over 100 stores and maintains stable annual sales, establishing its position as an excellent company deeply rooted in the local community.
Entrance Ceremony
An entrance ceremony is a milestone event where new employees are officially welcomed as members of a company. In Japan, these ceremonies are often held in a solemn atmosphere, featuring speeches from the president, presentation of appointment letters, and pledges from new employee representatives. However, in recent years, unique entrance ceremonies reflecting corporate culture have gained attention. The aim is to boost new employees' engagement (their attachment to and desire to contribute to the company), foster empathy for the corporate philosophy, and prevent early turnover. They also offer a branding effect for corporate recruitment activities when spread through social media.
Gyōza no Manshu's entrance ceremony, which garners attention with "lolololololol," is likely due to this "unique" aspect. It's probably designed with ingenuity to allow new employees to enjoy themselves, experience the company culture, and foster camaraderie, rather than adhering to conventional formats. For example, one can imagine performances themed around the company's products or unique activities to deepen relationships. Such entrance ceremonies are highly effective in easing the tension and anxiety new employees may feel, enabling them to start their professional lives with a positive mindset. From the company's perspective, it also strongly conveys the message of welcoming new employees not just as a labor force, but as vital individuals who will shape the future. Precisely because it deals with a familiar product like gyōza, the company succeeds in dispelling formality and fostering a sense of belonging in an approachable manner.
The "30% More Delicious!!" Corporate Culture
The iconic slogan of "Gyōza no Manshu," "30% More Delicious!!," goes beyond merely promoting a product; it is deeply intertwined with the company's philosophy. This phrase embodies a thorough service spirit towards customers: "When current satisfaction is 100%, we aim to provide an additional 30% of感動 (emotional impact) and satisfaction beyond that." This "30% More Delicious!!" spirit permeates every aspect of the company's activities, from product development and store operations to employee work styles, and even the now-famous entrance ceremony.
For example, in terms of products, they achieve "deliciousness beyond expectation" by offering handmade, high-quality gyōza at affordable prices. For employees, "30% More Delicious" is said to mean "a working style that makes employees 30% richer." This reflects the company's consideration to ensure employees gain economic and mental satisfaction by providing high wage levels, comprehensive benefits, and a comfortable working environment. The reason this year's entrance ceremony went viral with "lolololololol" is likely a result of this "30% More Delicious!!" spirit being expressed not in a rigid formal way, but as an "omotenashi" (hospitality) that allows new employees to truly enjoy themselves and experience the company's warmth and uniqueness. A memorable welcome that boosts expectations of the company by 30% undoubtedly greatly fosters new employees' motivation and company loyalty. This consistent corporate culture makes "Gyōza no Manshu" not just a restaurant, but a special entity loved by both employees and customers.