「0570」ナビダイヤル値上げに不満の声→10月から通話料1分44円、発信者が負担
NTT East and West Japan have announced a rate increase for their 0570 Navi-dial service to 44 yen per minute starting in October, sparking widespread user complaints. Since callers bear the full cost, customers are frustrated about increased expenses when reaching support centers and customer service lines. This move prioritizes reducing costs for businesses while shifting the burden entirely to consumers.
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What is Navi-dial (0570)?
A voice guidance service operated by NTT East and West Japan. These numbers are used by corporate support centers and customer service departments, with the distinguishing feature that the caller bears all communication costs. It is widely adopted to reduce the call handling burden on businesses, making it a service many people use regularly in their daily lives.
What is the Call Rate Structure?
Fees paid to telecommunications carriers for calls made from phones and smartphones. In the case of Navi-dial, rates are set higher than regular phone numbers, with the caller covering the entire cost. It typically operates on a pay-as-you-go basis where costs increase with longer usage times. This rate hike is expected to increase expenses for many users.
What is Caller-Paid System?
A billing system where the person making the call pays all associated fees. Navi-dial operates on this caller-paid model, so when users are kept on hold for long periods while contacting businesses, their phone bills accumulate. While this reduces costs for companies, it is criticized as a hidden expense increase for consumers.
Who are NTT East and West Japan?
Major regional telecommunications carriers of Nippon Telegraph and Telephone Company (NTT), divided into East and West Japan regions. They provide telephone services and internet connectivity services across their respective areas. They also operate and manage voice guidance services like Navi-dial, on which many businesses depend heavily.
What is Business Profitability Behind the Rate Hike?
The balance between operational costs (equipment investment, maintenance, personnel expenses) and revenues required to run a telecommunications business. Service providers raise rates to maintain operations as they require capital investment to accommodate digitalization and increased data traffic. However, this Navi-dial rate increase has been criticized for placing an unfair burden on users.