【画像】「若い女の子大好き芸人」、ほとんど消えるｗｗｗｗｗ⇒
Comedians once known for their 'fondness for young women' character on TV are now rarely seen, a recent online discussion highlights. This shift is attributed to evolving societal values and heightened compliance awareness in media. Netizens largely agree, commenting, 'It's a sign of the times' and 'That approach just doesn't fly anymore.'
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What is Compliance?
"Compliance" refers to adhering to laws, internal regulations, social norms, and ethics by companies, organizations, and individuals. Its importance has dramatically increased in all industries, including entertainment, with much stricter scrutiny now applied to talent's conduct and character portrayals than ever before. For instance, a character expressing "fondness for young women" was once accepted as a specific comedic style in variety shows, sometimes even serving as a source of laughter. However, in modern society, depending on how such a character is portrayed, there's a higher risk of it being perceived as harassment or an inappropriate message to specific groups. TV stations and production companies have strengthened their compliance departments and tightened broadcasting content and talent casting standards to avoid viewer criticism and loss of sponsor trust. Consequently, if a specific character is deemed to potentially violate broadcasting ethics or harm corporate image, their media exposure decreases. This clearly illustrates how "social appropriateness," not just "being funny," has gained significant importance in entertainment activities.
Harassment Issues
"Harassment Issues" refer to annoying or offensive acts towards specific individuals or groups in workplaces or social life, with sexual harassment (sexual harassment) and power harassment (workplace bullying) being widely recognized. Since the late 2010s, influenced by the global #MeToo movement, awareness of harassment in the entertainment industry has dramatically increased in Japan. What was once tacitly understood, such as sexual remarks, unilateral evaluations of appearance, or inappropriate acts exploiting power dynamics, has increasingly come to light through victims' voices and become subjects of social criticism. For instance, in past TV programs, a comedian publicly stating "fondness for young women" might have made specific remarks to co-stars or staff in jest. However, today, these behaviors are clearly recognized as harassment if they cause discomfort or psychological distress to others. Media outlets must also be cautious about expressions that might encourage harassment or casting characters that could be perceived as harassing. This shift in awareness is a major factor making certain characters socially unacceptable and, consequently, reducing their media exposure. Entertainers are increasingly seen as "public faces," and their conduct is considered to have a significant impact on society as a whole.
SNS and Online Backlash
"SNS and Online Backlash" refers to the significant aspects of information dissemination and public opinion formation in modern society, brought about by the spread of social networking services (X, Instagram, Facebook, etc.). SNS allows individual opinions to spread instantly, and past statements or actions remain as "digital tattoos." Consequently, celebrities' statements and actions are frequently scrutinized on SNS, not just during broadcasts but retrospectively, leading to criticism and "online backlash" when viewed through modern values. Even the conduct of comedians who once operated with a "fondness for young women" character is now more susceptible to criticism, being deemed harassing or outdated, as it reaches a wide audience via SNS. Online backlash not only damages an individual's image but also significantly impacts TV stations and sponsoring companies that employ them. Companies become extremely cautious about casting talent with a risk of online backlash to avoid brand image damage and boycott risks. As a result, the proliferation of SNS has narrowed the scope of expression for entertainers and encouraged self-censorship, serving as one of the backgrounds why sensitive characters, such as those expressing "fondness for young women," find it difficult to thrive in media.