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【画像あり】肉屋「5月からこれまでの常識を遥かに超える値上げをします。世界中で牛肉の奪い合いが起きてる」⇒!

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A butcher shop has announced an unprecedented price hike for beef starting in May, sending shockwaves through consumers. This drastic measure is attributed to a fierce global scramble for beef, sparking fears that beef might soon become an unaffordable luxury. Online, desperate cries like "It's finally here" and "Common people can no longer afford it" are escalating.

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Global Meat Supply-Demand Squeeze

In recent years, the international supply-demand balance for meat, including beef, has been severely strained due to a confluence of multiple factors. The most prominent factor is the rapid increase in meat consumption in emerging economies like China and Southeast Asia, driven by economic growth. Especially for beef, demand as a luxury food item is growing at a faster pace than supply. Global climate anomalies also play a significant role. Frequent large-scale droughts and floods in major beef-producing countries like the US and Australia have led to a reduction in pasture land, poor harvests of feed crops, and deteriorating livestock health. This disrupts the beef cattle production cycle, leading to a decrease in the amount of beef available on the market. Furthermore, during the COVID-19 pandemic, clusters at meat processing plants caused reduced operational capacity, and disruptions in international logistics networks severely damaged the entire supply chain. These complex factors have collectively reduced beef supply, leading to skyrocketing prices and a 'scramble' for beef in the international market.

Inflation and the Food Price Spiral

This beef price hike can be seen not just as a supply-demand issue, but as part of a global wave of inflation and a food price spiral. Inflation refers to a sustained increase in prices, which has intensified worldwide in recent years due to a combination of various countries' monetary easing policies, large-scale fiscal spending, soaring energy prices, and grain supply uncertainties from the Russia-Ukraine conflict. In the meat industry, the surging international prices of grains like corn and soybeans, which are essential as cattle feed, directly translate to increased costs. Moreover, rising crude oil prices push up transportation costs for feed and meat, as well as the energy costs required for factory processing. Globally, labor shortages also lead to higher labor costs at every stage from meat production, processing, and distribution to retail. These cumulative cost increases are passed on to the final product price, creating a vicious cycle (food price spiral) that further pushes up consumer prices. Particularly in Japan, in addition to these rising import costs, the historically weak yen further exacerbates the price of imported beef, heavily burdening household budgets.

Food Security and the Importance of Local Production for Local Consumption

News of soaring beef prices highlights challenges to Japan's food security, which is heavily reliant on imports. Food security refers to a state where all citizens can stably obtain food at any time. For countries heavily dependent on imports, fluctuations in international affairs (conflicts, abnormal weather, pandemics), currency exchange rates, and policy changes in other countries can directly lead to unstable food supply and price surges. In Japan's case, the beef self-sufficiency rate is low, approximately 36% (FY2022) depending on the breed, largely relying on imports from countries like the United States, Australia, and New Zealand. Consequently, Japan is directly affected by the international 'scramble for beef' and the impact of the weak yen. In such circumstances, strengthening the domestic livestock industry and improving food self-sufficiency is becoming an increasingly important national issue. Furthermore, promoting 'local production for local consumption' (Chisan-Chisho) within a region contributes to reducing transportation costs and food miles (environmental burden of food transportation), revitalizing local economies, and enhancing food safety and peace of mind through building relationships with visible producers. Consumers actively choosing domestic products can also be a step towards contributing to Japan's food security.

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