【アイマスセルラン】10位学マス189位シャニソン211位ミリシタ375位デレステ506位シャニマス
The sales rankings for each Idolmaster series app have been released, with the new "Gakuen Idolmaster (Gakumas)" making a fantastic debut at 10th place!
Meanwhile, existing titles like "ShaniSON" (189th), "Mirishita" (211th), "Dereste" (375th), and "Shanimas" (506th) are facing tough competition.
The internet is buzzing with praise for Gakumas, concerns for older titles, and diverse opinions on the series' future.
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What is Sales Ranking (Cell-Run)?
"Cell-Run" is an abbreviation for "Sales Ranking," referring to the revenue ranking of game apps on app stores like the App Store and Google Play. In the mobile social game industry, a game's Cell-Run position is considered a crucial indicator of its sales, popularity, and overall operational status. Achieving a high ranking increases visibility to new users, creating a positive cycle that leads to more downloads and in-app purchases. Conversely, a low ranking can indicate declining revenue or user attrition, potentially jeopardizing the app's survival. Cell-Run positions typically fluctuate significantly when revenue-driving initiatives are implemented, such as the launch of new gacha events, anniversary campaigns, major updates, or collaborations with external media. Gakumas' 10th-place ranking in this article clearly demonstrates high user spending intent immediately after release and the success of initial promotional strategies, suggesting the possibility of achieving hundreds of millions of yen in sales. In contrast, titles ranked in the hundreds indicate struggles in maintaining revenue, highlighting the reality that sustained in-app purchases from existing users alone are insufficient to secure top positions.
What is The Idolmaster Series?
The Idolmaster series is a popular media franchise by Bandai Namco Entertainment where players take on the role of a producer to train idols. Originating from an arcade game in 2005, it has built a massive fanbase through a wide range of multimedia developments including console games, social games, anime, live events, CDs, and merchandise. Key brands include the original "765 Production," the popular social games "Cinderella Girls (Dereste)," "Million Live! (Mirishita)," "Shiny Colors (Shanimas/ShaniSON)," and the latest title, "Gakuen Idolmaster (Gakumas)." Each brand features a distinct world view, characters, musical style, and game system, catering to the diverse needs of its producers (fans). However, with so many titles running concurrently, while it expands the overall market size of the series, there's always a concern about user base dispersion and "cannibalization." Especially when a new title is released, it's not uncommon for fans of existing titles to migrate to the new one, or for limited spending budgets to be spread thin, thereby impacting the sales rankings of older titles. The latest sales ranking results truly highlight the series' overall strategy and the current state of each title.
What is Gakuen Idolmaster (Gakumas)?
"Gakuen Idolmaster," commonly known as "Gakumas," is the latest installment in The Idolmaster series, released on May 16, 2024. It features a new worldview and character designs that set it apart from previous titles, with the setting being "Hoshina Academy," an idol training school. Players take on the role of "Producers" to nurture students (idols), watch over their growth, and guide them to become top idols. This title is praised for its modern design aesthetic and its emphasis on immersive story-driven training simulation elements. Extensive promotions were carried out even before its release, with particular attention garnered on social media for its character designs and voice actors. Immediately after its launch, it recorded high positions in the sales rankings of the App Store and Google Play, achieving an impressive 10th place as mentioned in this article. This success is a result of a combination of its freshness as a new IP, high-quality graphics, user-friendly game introduction, and strong promotion, successfully attracting many new users and existing Idolmaster fans. While Gakumas' strong start holds the potential to revitalize the entire series, a major challenge for future series operation will be how its unique identity can coexist with existing titles while differentiating itself.