芸能アルファルファモザイク

【動画】TWICEさん、とんでもなく可愛いと話題に【Pickup】

3行In 3 Lines

TWICE members are going viral for their undeniable cuteness in a video, sparking enthusiastic reactions like "OMG, so precious!" across social media.

Both devoted fans and casual observers are captivated by their visuals, reaffirming TWICE's immense popularity and charm.

Their adorable appeal has completely smitten fans worldwide, leading to rapid and widespread sharing.

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TWICE

TWICE is a nine-member multinational K-pop girl group formed by JYP Entertainment, one of South Korea's major entertainment agencies. They debuted in October 2015 after being formed through the survival audition program "SIXTEEN." The group consists of five Korean members (Nayeon, Jeongyeon, Jihyo, Dahyun, Chaeyoung), three Japanese members (Momo, Sana, Mina), and one Taiwanese member (Tzuyu). This diverse international lineup contributed significantly to their global popularity from the outset. TWICE quickly rose to the top of the K-pop scene with addictive songs and catchy choreographies, such as the "Shy Shy Shy" part in "CHEER UP" and the "TT Pose" in "TT." In Japan, they have enjoyed immense popularity since their debut in 2017, successfully holding dome tours. Recent activities, including high rankings on the Billboard charts in the U.S. and North American stadium tours, have solidified their status as a truly global artist. The current buzz about their "insane cuteness" is evidence that TWICE's accumulated visuals, performances, and individual member charms resonate deeply with fans through various content. Their appeal goes beyond mere "cuteness," with their professional attitude and sincerity towards fans also being key to their enduring popularity.

K-POP's SNS Strategy and Buzz

The K-POP industry is characterized by its strategic use of social media, targeting digital natives. The rapid spread of "insanely cute" moments of artists as videos is backed by meticulous content creation and promotion. For instance, a wealth of video content is produced, including music video making-of, VLOGs, off-shot moments from variety show appearances, and "fancams" or "chikkem" (focused cams) that zoom in on specific members during performances. These videos are delivered to fans worldwide via platforms like YouTube, TikTok, and Instagram Reels. Short-form video platforms such as TikTok and YouTube Shorts are particularly effective, as visually appealing and emotionally resonant moments are easily captured and can quickly "go viral." K-POP fans actively share every activity of their favorite idols in real-time, contributing significantly to information dissemination by forming trends with hashtags and uploading self-edited fan videos. This current TWICE topic, it can be inferred, became a huge buzz not just from content officially released by their agency, but also from fans capturing and sharing specific "cute" moments on social media, expanding the circle of empathy. This social media interaction and fan enthusiasm are crucial elements in creating K-POP buzz.

Global Fandom

The rapid global spread of topics like TWICE's "insane cuteness" is due to the existence of a strong global fandom. K-POP fandoms are characterized by their ability to support artists across national and linguistic borders, and their scale is immeasurable. They primarily use social media as a communication tool, sharing and translating the latest information and video content in real-time, then disseminating it within their local fan communities. For instance, it's commonplace for Korean statements or TV show content to be shared as subtitled videos or translated texts in various languages like English, Japanese, and Spanish within a few hours. TWICE, being a multinational group with Japanese members, specifically has an extensive fanbase not only in Asia but also in North America and Europe. Universal emotions like "cute," "beautiful," and "amazing" are easily shared within the fandom, becoming the driving force that instantly trends specific videos or images. Through hashtag campaigns and streaming events, fans systematically aim to maximize their artist's exposure. The buzz around TWICE's "cute" video is also a result of ONCEs (TWICE's fan name) worldwide sharing its charm and passionately discussing it on social media. The existence of a global fandom is an indispensable factor for K-POP artists to maintain their influence worldwide.

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