杉浦太陽、妻・辻希美の炎上を語る「いちご狩りに行って、練乳かけたら炎上しましたからね」
Taiyo Sugiura recounted a past online controversy involving his wife, Nozomi Tsuji, where she faced backlash just for using condensed milk during strawberry picking.
He highlighted the difficulties celebrities face with excessive criticism over minor parenting or daily posts, expressing his surprise at such disproportionate online reactions.
This story serves as a stark reminder of how over-the-top online responses can be, even for trivial matters.
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What is "Online Backlash"?
"Online backlash" refers to a phenomenon where critical comments intensely focus on specific information or statements on the internet and spread explosively. Especially with the widespread use of social media in modern times, its frequency and impact have increased. Backlash can target any entity, including personal social media posts, corporate advertisements, or celebrity statements. The case discussed, where Taiyo Sugiura mentions his wife Nozomi Tsuji's "use of condensed milk during strawberry picking" causing an uproar, perfectly illustrates a typical aspect of online backlash for seemingly trivial daily moments. When perceived as deviating from certain values or ethical standards, it can quickly transform from "raising an issue" to "collective attack," becoming uncontrollable. For celebrities, emotional comments are easily amplified in the anonymous online space, often linking to past statements or images, causing the target of criticism to deviate from its essence. For example, posts about parenting often strongly reflect individual values regarding food safety, educational policies, and lifestyle, making them easy targets for attacks from people with different opinions. This phenomenon can occur even if the information sender does not intend it, and once it escalates, the information remains semi-permanently on the internet, which can cause significant damage to those involved.
What is a "Mama-Talento"?
"Mama-talento" is a Japanese-English term referring to a female talent who, after marriage and childbirth, actively works by highlighting her role as a mother raising children. They establish popularity by sharing their daily parenting scenes and family life on their blogs and social media, gaining empathy and support from many mothers of the same generation. Nozomi Tsuji, after her idol days as a former Morning Musume member, has been active as one of the representative mama-talentos after marriage and childbirth. The appeal of a mama-talento lies in being able to share the joys and struggles of real-life parenting, but at the same time, this sharing of private information inherently carries the risk of "online backlash." For instance, every aspect of their daily lives, such as children's meal content, daily habits, educational policies, fashion, and outing destinations, is constantly exposed to public scrutiny and subjected to harsh evaluation. The current incident of "adding condensed milk during strawberry picking" becoming an online backlash is believed to be the result of a concentration of criticisms based on various values, such as concerns from health-conscious parents about "excessive sugar intake?" or remarks about "bad manners." Mama-talentos need to constantly balance empathy and criticism, requiring extreme caution with every piece of information they disseminate. Additionally, once a negative image is attached, it can be difficult to shake off.
What are "Anti-Comments"?
"Anti-comments" refer to a group of comments written with the aim of expressing negative opinions, criticism, slander, or defamation against a specific individual, especially celebrities or influencers. This act of verbally attacking someone unilaterally, often leveraging internet anonymity, is a major component of online backlash. The "condensed milk controversy during strawberry picking" discussed by Taiyo Sugiura also originated from anti-comments gathered around the use of condensed milk during a fun family moment. These comments often go beyond mere criticism, escalating into content that negates the target's personality, family structure, and overall lifestyle. The background of anti-comments includes various motives such as envy towards the target, repulsion towards differing values, stress relief, or simply doing it for amusement. Especially for celebrities, their posts reach many people, making them more susceptible to anti-comments. In the condensed milk case, disagreements over personal preferences or parenting styles, such as "giving too much sweets to children" or "not enjoying the original taste of strawberries," escalated into a collective attack. Anti-comments not only cause mental distress to the target but can also have a significant impact, sometimes hindering their activities. In recent years, such acts are increasingly being legally questioned as "defamation," and their negative social aspects are being more strongly recognized.