【画像】「あのちゃんセット」マックデリバリーの値段が高い😱
The “Ano-chan Set,” named after popular Japanese singer and TV personality Ano-chan, has launched on McDonald's delivery, sparking a frenzy on social media due to its surprisingly high price.
Being significantly more expensive than in-store purchases, it has led to public astonishment and discussions about the trade-off between convenience and cost.
Even Ano-chan's fans are expressing mixed feelings, appreciating the collaboration but finding the price point prohibitive.
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Ano-chan
"Ano-chan" is a Japanese artist whose real name is undisclosed, engaging in a wide range of activities as a TV personality. She began her career in the mid-2010s as a member of the idol group "You'll Melt More!" and quickly gained attention for her unique character, sensibility, and exceptional expressiveness. After leaving the group, she continued her music career as a solo artist under the name "ano," releasing hit songs such as "Chitty-Chitty-Bang-Bang Diversity." She is also active in various fields, including TV shows, commercials, and fashion magazines, and is known as a charismatic figure with immense popularity, especially among young people. Her statements and fashion choices consistently generate buzz, often leading her to be hailed as an icon for Generation Z. The "Ano-chan Set" is a collaborative project leveraging her high profile and influence on youth, making it a highly desirable item for fans. However, the controversy surrounding its pricing suggests that consumers are questioning whether the product's price aligns with her brand value and popularity.
McDonald's Delivery (McDelivery)
McDelivery refers to the overall delivery service offered by McDonald's Japan. Users can have McDonald's products delivered to their homes or specified locations either through the delivery function within the official McDonald's app or via external food delivery platforms like Uber Eats, Demae-can, and Wolt. This service offers significant convenience by saving users the trouble of visiting a store and allowing them to easily enjoy McDonald's at home. Demand for this contactless service surged, especially after the COVID-19 pandemic. However, this convenience comes at a cost: a different pricing structure is set compared to in-store purchases. Specifically, delivery service fees and shipping costs are generally added to the product price, and a minimum order amount may also be set. The reason the "Ano-chan Set" might feel expensive is highly likely due to these specific additional charges inherent to McDelivery. How one evaluates the balance between convenience and cost is one of the core aspects of this discussion.
Food Delivery Fee Structure
Food delivery services operate on a complex business model involving four parties: users, delivery platforms, merchants (restaurants), and delivery partners. While users typically pay a combination of "product price + delivery fee + service fee," various charges collected by the platform underpin these costs. Restaurants pay a "platform fee," usually around 30% to 40% of their sales, to the delivery platform, which is a significant burden for them. Compensation for delivery partners is also paid from these platform fees, delivery fees, and service fees collected from users. To cover these high fees, many restaurants tend to set higher prices for delivery items than for in-store purchases. This is a strategy to secure delivery sales while maintaining profit margins. The outcry that the "Ano-chan Set" is "too expensive" stems from the fact that many people were unaware of this unique fee structure of food delivery and how its costs are ultimately passed on to consumers. Understanding the underlying cost structure is crucial for enjoying the convenience of these services.