【朗報】丸亀製麺、3日間限定で 『ちくわ天』『かしわ天』『いなり』倍増キャンペーン！
Marugame Seimen has announced an incredibly value-packed, limited-time campaign! For just three days, popular side dishes like 'Chikuwa-ten' (fish cake tempura), 'Kashiwa-ten' (chicken tempura), and 'Inari' (inari sushi) will surprisingly be doubled in portion.
This exciting news has instantly set social media abuzz with comments like "This is genius!" and "I'm definitely going!", making it a must-not-miss event for food lovers.
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What is Marugame Seimen?
Marugame Seimen is a nationwide self-service udon chain operated by Toridoll Holdings Corporation. Its biggest attractions are its "freshly made" udon, kneaded from flour in-store, and "freshly fried" tempura, made to order. Adopting a live kitchen format where food is prepared right before your eyes, it offers authentic flavors at an affordable price. Its unique ordering system, where customers can customize their udon with various toppings, is also one of the reasons for its popularity.
What is Chikuwa-ten?
Chikuwa-ten is tempura made by coating "chikuwa," a fish paste product formed into a tube and steamed or grilled, with batter and deep-frying it. It features a crispy exterior and the chewy texture unique to chikuwa inside, making it a very popular topping for udon and soba noodles. Marugame Seimen's Chikuwa-ten is reasonably priced yet substantial in volume, and its excellent compatibility with udon broth makes it a beloved staple side dish chosen by customers of all ages.
What is Kashiwa-ten?
Kashiwa-ten is chicken tempura. "Kashiwa" is an old Japanese word for chicken, particularly popular in western Japan. It's made by cutting chicken breast or thigh meat into bite-sized pieces, coating them in a special batter, and deep-frying them. Its appeal lies in the juicy flavor of the meat and the crispy texture of the batter. Marugame Seimen's Kashiwa-ten is satisfyingly hearty yet relatively light, and it pairs well with udon broth, making it a highly popular tempura item with many repeat customers.
What is Inari?
Inari is a type of sushi made by stuffing vinegared rice into deep-fried tofu pockets seasoned with a sweet and savory broth. Depending on the region, it is also called "Inari-zushi" and is a traditional dish long cherished in Japanese households. It features the gentle sweetness of the fried tofu and the refreshing taste of the vinegared rice, loved by all generations. It pairs well with noodles like udon and soba, and despite being a combination of carbohydrates, it enhances meal satisfaction as a popular side dish at Marugame Seimen.
What is a Campaign?
A campaign refers to all marketing activities implemented by companies over a specific period or under certain conditions to promote the sale of their products or services. There are various forms, such as discounts, prize offerings, point accrual, and, as in the case of Marugame Seimen, increasing the portion size of specific products. Campaigns are planned to attract new customers, encourage repeat business from existing customers, enhance brand image, and boost customer visits during off-peak seasons, making them a crucial marketing strategy to stimulate purchasing desire by offering consumers a "great deal."