【炎上】バンダイ、ガチで大炎上
Bandai seems to have unexpectedly plunged into a massive online controversy!
Strong opinions regarding new products and sales methods are circulating among fans, causing a huge stir on social media.
Many voices are calling for official explanations and expressing concern about the company's future response.
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What is Bandai?
Bandai Co., Ltd. is a major Japanese toy manufacturer. Established in the 1950s, it develops a wide range of products including character toys, plastic models, capsule toys, snacks, and apparel. It has launched numerous popular contents such as Gunpla from the "Gundam Series", "Tamagotchi", and the "Kamen Rider" series. Currently, as a key subsidiary of Bandai Namco Holdings, it is a company with significant influence both domestically and internationally. It handles many products loved by a wide range of people, from children to adults.
What is Premium Bandai?
Premium Bandai is the official online store of the Bandai Namco Group. It primarily handles limited edition items not available at general retailers, high-priced and high-quality products that are difficult to include in regular lineups, and made-to-order items. It offers a wide variety of character goods from popular anime, tokusatsu (special effects shows), and games, enjoying strong support especially from core fans. However, its exclusive nature and sales methods sometimes lead to mixed reactions on social media.
What is "Enjo" (Online Backlash)?
"Enjo," or "flaming," in the context of the internet, refers to a phenomenon where criticism and condemnation intensely focus on information or actions disseminated by a specific individual, company, or organization, spreading rapidly across the internet. It tends to escalate easily on social media and bulletin boards, often becoming uncontrollable as numerous opinions fly back and forth in a short period. For companies, it can lead to a decline in brand image and loss of trust, thus requiring utmost caution in information dissemination.
What are SNS Trends?
SNS trends refer to keywords, hashtags, or topics that are currently popular on social networking services such as X (formerly Twitter) and Instagram during a specific period. It is a phenomenon where many users show interest, share, and comment, leading to a temporary concentration of popularity and widespread dissemination of the topic. Corporate "enjo" incidents, for example, can quickly become matters of public concern by riding on SNS trends.